Skills: Logo Design, Typography, Brand Identity
Created Using: Adobe Illustrator
Deliverables: Corporate Brand Identity
This project was for the brand Pratt Norman, an entertainment law firm. One thing that was mentioned in the design brief was that the brand wanted to be perceived as smart. The negative space logo icon design is based the idea of a piece of a puzzle set known as the “blank”. This represent the smart and clever aspect of the brand. The deep purple colour palette was chosen to represent the elevated, top notch service and clientele the brand hopes to attract.
